Midland Pallet Trucks

High-Quality Pallet Trucks At Competitive Prices

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The Brief

The original website, built around 10 years earlier was in need of modernisation.

It was built in old code, wasn’t mobile-responsive and the time had come to modernise the layout.

Our Approach

As the business already has two additional websites, one built on a WordPress + WooCommerce platform and the other onĀ  Magento platform, the decision was made to opt for WordPress + WooCommerce due to ease of content admin and the relatively small numbers of products.

As always, a visual mock up to demonstrate the look and feel was followed by key page HTML mock ups to show how the site would look across all devices.

WordPress implementation and data input followed with fine-tuning prior to go live.

The Results

A great full screen and responsive approach with large product images. Improved ordering for visitors, increased visibility for keyword searches and, initial results show a 10% increase in orders.