Growth Driven Design
What is Growth-driven design?
Growth-Driven design (GDD) is a method of building or adapting a website based on strategic information from the client followed by a continuous improvement process.
It’s very common for a client to have a website brief based on design-led ideas, functionality and assumptions which, if correct, can produce a great looking website that may well deliver a level of results.
The key word here is ‘assumptions’. How do we know who our audience are? How do we know what they want? How do we know the best calls to action or placement of content to deliver the best results? The answer is, we don’t!
A well planned GDD-based website will deliver BETTER results.