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SEO, Social & PPC

“Build it and they will come” is an oft-cited (mis!)quote from the 1980s film Field of Dreams.

Unfortunately, this definitely does not apply to your website, eCommerce store, blog or other online resource.

Now more than ever, people will turn to the Internet to findĀ , review, research and compare a product or service before making a purchasing decision in both the B2B and B2C sectors.

The competition to be found, seen or heard grows every day, so creating an effective plan to market and promote your website is of paramount importance. A website can no longer be considered a once-every-few-years capital investment – to be effective online you need to conduct a continual programme of online marketing and promotion across a diverse range of media.




Search Engine Optimisation (SEO)

Search engine optimisation is the process and practice of continual improvement and development of a website to help obtain a high search engine ranking – thus driving more visitors and traffic to the website.

With less than 5% of web users venturing past the first page of search engine results, mastering SEO and ensuring your site is well placed in the natural search engine results for your key business, product or service terms is a crucial and core element to any digital marketing strategy.

Vital’s Yorkshire SEO and Search Engine experts will devise a strategy against agreed keywords and phrases, and then carry out continual improvements to your website to improve or sustain a top results position, ensuring qualified prospects are reaching your website.



Pay-per-Click Advertising (PPC)

Pay-per-Click or PPC advertising is an effective way to drive traffic to your website through the sponsored or paid-for listings which appear in major search engines as well as across a diverse range of web properties and social platforms.

Pay-per-click advertising can be an important element of your on-going traffic and demand generation strategy, or can be an effective short term tool to tie in with specific timed marketing campaigns.

Vital can help you to understand the different PPC options available, which might be most useful and effective for your business and then devise and implement a suitable set of PPC campaigns across a range of platforms.



Social Media Marketing

Chances are, you’re already a Facebook, Twitter, Instagram, Google + or SnapChat user – perhaps even all of the above!

So are your potential and existing customers.

Effective Social Media activity – talking and interacting with your customers and prospects through Social Media platforms – is a compelling way not just to market your business but to feel and understand user sentiment, to deliver customer service and to build brand loyalty.

Vital’s Social Media Management services will help you to understand the different Social Media platforms & how these could be best used for your business. We will then setup and run social media accounts either entirely on your behalf or in conjunction with your internal team to provide regular, engaging content and connect with your users.


FREE Search Engine and Social Assessment